Smart Startups by Catalina Daniels
Author:Catalina Daniels
Language: eng
Format: epub
Publisher: HarperCollins
Published: 2023-08-24T00:00:00+00:00
Part IV
Financing
Fundraising Doesnât Equal Success
We raised way too early. We raised because we were strong personalities with a big idea and a big problem we were trying to solve. We were nowhere near product/market fit when we raised money. And I think in a way the timing of financing wrote, sort of, the story for our exit.
ANNA AUERBACH, WERK
12
How Much (and When) to Raise?
Fundraising doesnât equal success. Wait to raise money, then wait some more. Be as capital efficient as you can be.
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